WHO WE ARE
Architect: Edge Concepts
Completion Date: September 2016
Delivering the Minihaha store at the iconic Chadstone "The Fashion Capital" for Minihaha who are a high-quality children’s fashion label. A great working relationship developed following the successful completion of their first ever retail store at Eastland, leading to the delivery of the Chadstone site which was to be an expansion showcasing the quality of the brand. The store has a crisp and modern feel with custom joinery and display drawers for storage and visual merchandising. There are several elegant bespoke pendant lights strategically placed around the store including feature areas, and a stand out design above the front counter. The front counter is completed in corian and encased with solid brass trim edging. In keeping within the theme, the use of brass is displayed throughout the store in the niche wall archways, custom brass hanging rail at the front of the store and various key areas within the store. Working with our project team, trades and consultants, Edgecorp Constructions delivered Minihaha from a shell to opening day within 3 weeks, allowing the client ample time to launch their spring range. Edgecorp Constructions completed this store both to Centre Management and our clients delight.